After introducing our client to the organic opportunity, we implemented organic search tactics to align the digital product offering with high-interest search traffic. By exploring the deeper motivations behind an individual seeking Float Therapy, Sauna or Massage services, including addressing modern afflictions like stress, anxiety, and depression, we helped City Cave connect with broader audiences, strengthen their online presence, and extend critical wellness services on a larger scale. This strategic shift allowed the team to lean into a problem/solution narrative online, positioning their brand as much more than just a 'day spa', rather solving human problems in a unique and transformational way.

The objective, as with all client work, was to have a swift and tangible impact within a three-month project window. After a comprehensive post-project off-boarding phase, the team is now empowered  to build on this momentum as they look to expand.

We attacked the opportunity in three phases:

1.
Firstly, we redesigned site navigation, information architecture, resolved mobile optimisation and added social integrations.

2. This was followed by a top-to-tail rewriting of site content, aligning keywords with higher value trends in the wellness category and broader mental health discourse, along with a comprehensive technical SEO checklist including on-site and off-site.

3. With a consolidated base, we created a new blog with 15 compelling entries focusing on the problem the brand was seeking to solve, not just services offered. From here, the team was armed with an annual calendar of site content to seed across their digital channels.