The same consumer problems can be vastly different when speaking to new audiences, and this challenge was no different. However, the sheer volume of interest, combined with a well ingrained culture of giving, quickly shaped up a unique strategy for our friends in the states.

Great Barrier Reef Foundation USA is a US-based non-profit organization dedicated to the protection and restoration of coral reefs. Supporting organisations like the Great Barrier Reef Foundation in Australia, which has a track record in bringing the world’s brightest minds and advanced technologies together to solve the challenges facing coral reefs.