Across a six year tenure, I led digital marketing and audience build programs, seeing us acquire more than 1.2M followers and subscribers worldwide; spearheaded our SEO approach, helping the organisation build authority in the Reef space by tripling our monthly website visitation, elevating our domain authority into the excellent range, helping us achieve a significantly larger online presence than previously dominant competitors, shifted positive sentiment from 40-90% across social media, and; delivered multiple website assets and digital products, including an expansion into the US.

In addition I created and led numerous creative campaigns, highlighted by our collaboration with social giant Snapchat, launching the first-ever augmented reality Reef experience. This multi-award-winning campaign reached 40m users, achieved extensive media coverage and generated 800K climate pledges.